Modification of the AdSense ad code
Our programme policies do not permit any alteration to AdSense code that artificially inflates ad performance or harms advertiser conversions. Your publisher account offers a number of options when generating the ad code, which we hope will allow you to create an ad layout that complements your site. In general, we recommend that you copy and paste the ad code. However, in some situations, we understand that modifications are crucial to a clean user experience.
Techniques to avoid
Here are some techniques you’ll want to avoid:
- Hiding ad units at any time (e.g.
display:none), unless you're implementing a responsive ad unit - Implementing AdSense ad code in a way that covers content or where content covers ads
- Placing ad units on a mobile site or a responsive design site in such a way that will cause content and ads to overlap
- Using any means to force the display of more than three AdSense ad units on a page
- Manipulating the ad targeting using hidden keywords, IFRAMEs or any other method
- Distributing ads in emails or software
- Manipulating the delivery or presentation of the ad to attract unwarranted attention (e.g. ads sliding into the screen, ads zooming in/out).
Acceptable modifications
Here are some acceptable modifications:
For details on alterations you're permitted to make to AdSense for search code, see the AdSense for search policies.
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