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Behavioural policies

AdMob allows publishers to generate earnings from their apps using AdMob and Google ads. Publishers who wish to participate in AdMob must comply with our online AdSense programme policies, with the additions and exceptions described below. If you fail to comply with these policies, we reserve the right to disable ad serving to your app and/or disable your AdMob account at any time.

Exceptions to AdSense policies

In principle, all AdMob publishers must follow our online programme policies – however, there are certain policies that differ between AdSense and AdMob. Please see the exceptions below.

View exceptions

Invalid clicks and impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking them is not allowed.

Please use test ads (available for Android, iOS or Windows Phone) to avoid generating invalid clicks.

Find out more about invalid clicks and impressions

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats, but must comply with the following ad placement policies.

View ad placement policies

+1 button

• Publishers may not sell or transmit to others any data related to their users' activity of the +1 (or similar) Google button ("+1 button"). This prohibition includes, but is not limited to, any use of pixels, cookies or other methods to recognise such users’ clicks on the +1 button, the data of which is then disclosed, sold or otherwise shared with other parties.
• Publishers may not attempt to discover the identity of a +1 button user unless the publisher's user has consented to share his or her identity with the publisher via an AdMob-approved authorisation procedure. This prohibition includes identifying such users by correlating +1 button reporting data from AdMob with publisher data.

Sub-syndication and ad network mediation

Publishers may not enter into sub-syndication relationships (i.e. Google should have a direct relationship with the publisher, rather than through an intermediate party).

Find out more about sub-syndication and ad network mediation

Beta features

Some features may be identified as "beta" or otherwise unsupported ("beta features"). Google may cease providing beta feature(s) at any time at its discretion. Google may not, at its discretion, provide any technical support services in relation to beta features. Publishers may not disclose to any third party any information from beta features, the existence of non-public beta features or access to beta features.

Interest-based advertising

Google may use the device ID from where the ad is serving to generate interest and demographic categories (for example 'sports enthusiasts' or 'inferred age: 18-34'). These interest and demographic categories will be used to serve ads better targeted to the user. Your app's privacy policy may also need to be updated to reflect the use of interest-based advertising served via the Admob SDK. Please take a moment to review your app's privacy policies and ensure that they are up to date. Because publisher sites and laws vary across countries, we're unable to suggest specific privacy policy language.