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RPM vs CPM & Why it Matter for Publishers More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds great, right? While AdSense fills 100% of the time, they do not always serve the highest quality advertisements. In fact, it is because they fill all the time that they are unable to serve relevant, quality and targeted display ads. Not to mention their CPMs are usually pretty low when compared to other Ad Networks/Ad Exchanges like sovrn. One of the main differences between Google AdSense and most other ad partners like sovrn, BlogHer, OpenX, Rubicon, Pubmatic, etc., is the calculation we use to pay our publishers (RPM vs CPM). sovrn, like most other ad partners, pay publishers on a CPM mo

Welcome to the Google Privacy Policy When you use Google services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully. And remember, you can find controls to manage your information and protect your privacy and security at  My Account . Privacy Policy Hide examples Last modified: March 25, 2016 ( view archived versions ) Download PDF version There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a  Google Account , we can make those services even better – to show you  more relevant search results  and ads, to help you  connect with people  or to make  sharing with others quicker and easier . As you use our services, we want you to be clear how we

Did you build your website as a  business asset? You have a small business and along with business cards, email addresses, phone numbers, and business licenses, you have decided you just might need a website.  (Or if you have one already, update it.) Do you know why? Maybe you saw that commercial on TV that showed actors posing as small business owners claiming that their free website brought them more customers. Wow! You think, free website,  advertising, more customers... all for one low monthly fee! You really want to hit that Easy Button. But wait!  (That little voice over your shoulder should be screaming...) THERE IS NO EASY BUTTON! "What can it hurt?" you counter. Funny you should ask. The harsh reality is that done wrong, a website can do more harm than good. Why is that? How would you like to get that question and more answered? Next week on Wednesday June 10th, I will be co-hosting with +Marilyn Moore and +Gina Fiedel  on the Small Business WebTech Show the fi

How one team turned the dream of speech recognition into a reality When Françoise joined Google in 2005, speech recognition was an experimental field, still in its first decade of using statistical modeling to assess the accuracy of translation. "We started working on speech recognition at Google as a small research effort. You have to remember that this was before smartphones or any of these kinds of technologies were on the market, so the potential of speech recognition the way it is used now was not quite as obvious yet." But Google's ability to quickly process large data sets via MapReduce combined with new data collection methods and the need to provide voice search on mobile phones, pushed this 'small research effort' front and center, fast. The Google speech team launched its first smartphone app in 2008, followed by the desktop-based Voice Search in June 2011, supporting only American English queries at first. Their original algorithms to interpret

More custom template flexibility More custom template flexibility Last May, we  added some expressions  to our templating language to make it easier for you to customize your blog’s look and feel. These new expressions proved popular with those of you who enjoy advanced blogging tools, so we wanted to offer you even more flexibility.  Starting today, we’re introducing a new set of operators, which we’re calling lambda expressions, that allow you to apply rules to whole sets of data (think posts, comments, or labels), rather than just individual instances.  Let’s say you wanted to add a flower image to all posts with the label “Flower,” for example. With lambda expressions, simply define a variable name that each item in the set will take, and then refer to the variable name as though it were each item. <!-- Show a Flower image if the post has the label flower --> <b:if cond= ' data:post.labels any (l => l.name == "Flower") ' >