Your guide to AdSense


Looking to earn extra revenue from your website with Google AdSense? These guides are designed to get you up to speed quickly, so you can start earning by showing relevant and engaging ads alongside your online content. Just pick the path that's right for you to get started!

What to know before you sign up with AdSense

1. Learn how AdSense works

2. Why AdSense?

3. Get your first ads up and running



Watch helpful videos

Join the AdSense community


Get your first ads up and running

1. Create your first ad unit

2. Place your ad code

3. Get your account set up for payments



Watch helpful videos

Join the AdSense community


Get your account set up for payments

1. Set up your payments

2. Understand your earnings

3. How to be successful with AdSense



Watch helpful videos

Join the AdSense community


How to be successful with AdSense

1. Best practices for ad placement

2. Most successful ad sizes

3. Tips for tracking and improving your ad revenue



Watch helpful videos

Join the AdSense community

Tips for tracking and improving ad revenue

Top tips from our AdSense specialists who work with publishers of all sizes:

  • Show both text and display ads

    Display ads compete in the same auction for your ad space that text ads do. So, choosing to show both text and display ads increases the competition for ads to appear on your site, and may help you earn more.

  • Increase your ad coverage

    Placing additional ad units on your site can have a big impact on your earnings. You can put up to three standard AdSense for content ad units (note only one 300x600), three link units and two AdSense for search boxes on each page of your site.

  • Ensure your site has a positive user experience

    User experience (UX) can make or break your site’s success. With many other sites offering similar services, it’s important to differentiate your site in the eyes of your users by providing a better experience.

  • Develop a multi-screen strategy

    It’s clear that mobile is growing rapidly. Make sure you have a mobile strategy for your site.

  • Experiment with A/B tests

    Running an experiment allows you to compare one of your ad settings against a variation of that setting to see which performs better. Experiments help you to make informed decisions about how to configure your ad settings, and can help you to increase your earnings.

  • Integrate your AdSense account with Google Analytics

    Google Analytics is a powerful tool that helps you better understand your site visitors and define the right strategy for your site. By integrating AdSense with Analytics, you can improve your ad performance and your users' experience.

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