Viewability Spotlight for Sellers: 3 loading methods that can optimize your viewability
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, 3 speedy ways to improve viewability, and 4 ways to improve ad layouts for better viewability. In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates.
Here is today's recommendation:
On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, 3 speedy ways to improve viewability, and 4 ways to improve ad layouts for better viewability. In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
Posted by Anish Kattukaran
Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewability
Tuesday, March 08, 2016
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.
Posted by Anish Kattukaran
On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.
Posted by Anish Kattukaran
Viewability Spotlight for Sellers: 3 speedy ways to improve viewability
Thursday, March 03, 2016
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
Recently on the blog, we focused on 2 tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates.
Posted by Anish Kattukaran,
Product Marketing Manager
Recently on the blog, we focused on 2 tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates.
Posted by Anish Kattukaran,
Product Marketing Manager
Viewability Spotlight for Sellers: 2 tips to enable viewability measurement
Wednesday, March 02, 2016
There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.
In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.
Here is today's recommendation:
Posted by Anish Kattukaran,
Product Marketing Manager
In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.
Here is today's recommendation:
We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability.
Product Marketing Manager
Viewability Spotlight for Sellers: Best practices for improving ad viewability
Tuesday, March 01, 2016
Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
Download your copy of the viewability spotlight infographic now.
Posted by Anish Kattukaran,Product Marketing Manager
The infographic covers how to:
- Enable viewability measurement
- Optimize for speed and responsiveness
- Lay out ads for optimal viewability
- Load ads and content for optimal viewability
Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob. The tips in the viewability spotlight infographic can help you go beyond simply understanding viewability rates to optimizing viewability on your site or app so that all of your impressions are viewable.
These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.
Download your copy of the viewability spotlight infographic now.
Posted by Anish Kattukaran,Product Marketing Manager
Getting to know Active View and the world of viewability
Tuesday, December 08, 2015
We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look.
What are Active View and viewability?
Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.
So an ad that is (for instance) placed below the first screen on a given page won't be counted as viewable if the viewer never scrolls down. This is why viewability a good way of determining whether your AdSense ads are actually being seen by your website visitors or simply loading without a chance of catching the viewer's eye.
Why is viewability important?
The industry shift towards viewability is good for both publishers and advertisers for many reasons.
Active View metrics help because they show advertisers what percentage of their ads are actually being seen by users and which publishers provide the highest level of viewability. This helps advertisers make smarter decisions about where they should buy ad impressions. That makes display ads both more measurable and more effective.
If publishers notice that the Active View percentage for certain ad units is lower than others, that ad position is probably underperforming and ought to be optimized. Active View can help publishers increase their AdSense earnings as they take corrective action and improve the performance of these ads.
How to improve your ad viewability
Once you become familiar with viewability statistics, there are two changes you can make to improve your results.
Paying close attention to your Active View numbers will help you bring your visitors the targeted ads you want them to see and remove the uncertainty around unviewable ads. In the end, that should mean fewer underperforming ad units and a potentially a new way to achieve better revenues overall.
We think that in the long term viewability will change the way that advertisers allocate their budgets to online display. And if you're a publisher, it's a good idea to start paying attention to these new numbers and make adjustments to your ad sizes, ad units, and ad positions to improve viewability and potentially achieve better results.
To learn more about viewability and Active View, see the AdSense Help Center.
What are Active View and viewability?
Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.
Why is viewability important?
The industry shift towards viewability is good for both publishers and advertisers for many reasons.
- Benefits for advertisers and the advertising industry
Active View metrics help because they show advertisers what percentage of their ads are actually being seen by users and which publishers provide the highest level of viewability. This helps advertisers make smarter decisions about where they should buy ad impressions. That makes display ads both more measurable and more effective.
- Benefits for publishers
If publishers notice that the Active View percentage for certain ad units is lower than others, that ad position is probably underperforming and ought to be optimized. Active View can help publishers increase their AdSense earnings as they take corrective action and improve the performance of these ads.
How to improve your ad viewability
Once you become familiar with viewability statistics, there are two changes you can make to improve your results.
- Change ad sizes
- Change ad positions
Paying close attention to your Active View numbers will help you bring your visitors the targeted ads you want them to see and remove the uncertainty around unviewable ads. In the end, that should mean fewer underperforming ad units and a potentially a new way to achieve better revenues overall.
To learn more about viewability and Active View, see the AdSense Help Center.
