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A. News Site: Homepage Place larger ad unit above the fold to attract placement targeting You can put up to three standard AdSense for content ads on your homepage. We recommend using either a  728x90 leaderboard  or a  300x250 medium rectangle  ad format according to your page layout. Adding an  Adsense for search box  next to the top navigation bar would be an additional way to monetize your site.

RPM vs CPM & Why it Matter for Publishers More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds great, right? While AdSense fills 100% of the time, they do not always serve the highest quality advertisements. In fact, it is because they fill all the time that they are unable to serve relevant, quality and targeted display ads. Not to mention their CPMs are usually pretty low when compared to other Ad Networks/Ad Exchanges like sovrn. One of the main differences between Google AdSense and most other ad partners like sovrn, BlogHer, OpenX, Rubicon, Pubmatic, etc., is the calculation we use to pay our publishers (RPM vs CPM). sovrn, like most other ad partners, pay publishers on a CPM mo...